Core Values

Our goal is to open up a new beauty paradigm via innovative attempts for global customers' premium beauty lifestyles. 

• Deliver impact with full dedication as a last man standing
• Demand excellence and do not tolerate mediocrity
• Finish what we start with grit and never let excuses get in the way

• Respect each other with the "One team spirit"
• Share positive influence with colleagues and embrace growing pains
• Pursue "Healthy Communication" which will guide us to client impact
• Drive alignment through data, insights, and respect

• Find "what must be done" instead of "what can be done" for the client impact
• If you are not 100% convinced, neither will the customer be
• The customer is the beginning and the end in every decision